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Katrina D. Canlas

Katrina D. Canlas · Content | Copy | Communications

Work & Strategy

Content Strategy, Website Content, Blogs, Case Studies, Reports

Hire MeSelected Work Samples

Case Study 01

AEO & Search Strategy

Generative AI Search & Citation Architecture

Client Focus
B2B SaaS
Services Deployed
AEO StrategyEntity DefinitionTopical Clustering

Before

The brand lacked citation coverage across emerging AI answer engines (ChatGPT Search, Claude, Google AI Overviews), resulting in missed high-intent buyer queries and low brand visibility.

The System Engineered

  • Audited entity definitions, structured schemas, and topical authority clusters.
  • Created core pillar guides for direct definition retrieval by LLM scrapers.
  • Built content frameworks aligned with generative retrieval behaviors.

The Business Impact

2.5x

AI Visibility

More than doubled brand citation coverage across major LLMs and AI answer engines.

+21.1%

Share of Voice

Secured dominant market share across target product and category terms.

Case Study 02

AEO & Search Strategy

Scale Organic Traffic & Authority

Client Focus
Local Media
Services Deployed
SEO StrategyTopical Authority Architecture

Before

Organic search growth had plateaued due to fragmented content clusters and a lack of authoritative pillar assets.

The System Engineered

  • Designed comprehensive topic cluster architectures and flagship authority guides.
  • Applied rigorous data-driven keyword research and intent-matching frameworks.

The Business Impact

+715%

Organic View Growth

Built a compounding organic traffic asset that continuously captures high-intent searchers.

  • Stord
  • Parcel Tracker
  • KnowYourDNA
  • Pure World
  • Stonebridge Lawn and Garden
  • ALF Lawn & Pest Solutions

Selected Work Samples

Live content, published and performing.

01

Website Content04

01Stord OMS
02StordAI
03Parcel Tracker
04KnowYourDNA

02

Blogs05

01Stord Stories
02Parcel Tracker Posts
03Pure World
04Stonebridge Lawn and Garden
05ALF Lawn & Pest Solutions

03

Case Studies02

01Stord Case Studies
02Parcel Tracker Customers

04

Reports04

01State of AI in E-Commerce
02The Death of De Minimis
03BFCM Field Manual
04Q1 Mock Recall Report

Contact

Ready to turn your brand into the answer in AI search? Let’s talk.

Discuss Your Project

Email

inquiry@katrinacanlas.com